A recent Canadian order on news mediators like Google has given a boost to Indian newspapers and its digital news editions. A major milestone in their fight against Google for the monopolistic exploitation of their news content has come to an end. Renowned Indian newspapers and their digital editions have taken a stand against Google’s monopoly and alleged abuse of position. According to newspaper sources, Google earns a lot of money from the advertisements of the digital editions of these newspapers which create content. However, there has been no proper payment or revenue sharing by Google in this case, which has caused huge financial loss to news publishers in India.

Governments and publishers of different countries are also raising their voice against this exploitation of Google and are taking swift steps to get proper payment. The order from Canada is a big step in this direction, which is resonating not only in India but all over the world. Google is under scrutiny for anti-competitive practices in Australia, France, Canada and the European Union.

According to news industry sources, such orders will give more encouragement and encouragement to Indian law makers and CCI. Also the media and real news in India will grow at a time when global search engines can be manipulated to create negative perceptions against India on the basis of fake news.

In accordance with the Canadian Order, an Online News Act has been enacted to regulate digital news moderators in order to enhance fairness in the Canadian digital news market. The act applies to digital news mediators and giants like Google who have the power to unbalance the bargaining required of the news business. It depends on a few factors, such as whether the intermediary is in a significant market position or not. The order envisages a provision of good compensation to the news business for the news provided by the arbitrator.

This proposal will ensure that Facebook and Google negotiate commercial deals and pay good money to news publishers for their content. Let us tell you that Australia passed an important law last year. Under this law, it will be mandatory for Facebook and Google to pay good money to news publishers for their content on their platforms.

DNPA represents India’s leading newspaper and digital editions in India. He is also fighting a battle for fair payment from Google in India. Canada’s order comes at a time when CCI has issued notice to Google regarding the complaint of DNPA.

Canada’s “Online News Act” would require digital platforms in which bargaining is unbalanced to make fair deals with news publishers who would then be under regulatory scrutiny or evaluation and if such deals do not materialise, The platform will then have to undergo a final proposal arbitration, which will be overseen by the Canadian Radio-television and Telecommunications regulator.

Let us tell you that the Competition Commission of India (CCI) has ordered an inquiry against Google. In fact, the Digital News Publishers Association (DNPA) had filed a complaint against Google for taking unfair advantage of its dominance in digital advertising. DNPA members include Jagran New Media (Dainik Jagran Group), Amar Ujala, Dainik Bhaskar, India Today, Hindustan Times, The Indian Express, The Times of India, Eenadu, Malayalam Manorama, ABP Network, Zee Media, Mathrubhumi, The Hindu, NDTV , Lokmat, Express Network etc.

DNPA has filed a complaint against Google LLC, Alphabet, Google India Private Limited and Google Ireland Limited (Google/OP) under section 19(1) of the Competition Act 2002. In this, it has been said that there is a violation of section 4 of this law.

The association believes that more than 50 percent of the traffic that comes to news websites comes through Google, which is a big player in this sector. Google, through its algorithm, decides which website will appear in the search. It further stated that the content of news media companies creates context for the audience to interface with the advertiser. However, online search engines (Google) get more revenue/returns than publishers.

It is worth noting that Google is a major stakeholder in the digital advertising space and it unilaterally decides to pay for content to publishers for their content. Sources said the DNPA believes that Google has abused its market dominance and violated various sections of the Competition Act, 2002.

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